But this is also a picture of Fenway Park - and the Red Sox's #34 David Ortiz clocking one over right field. Yes, the image above shows a baseball field and a player hitting a baseball. The line of alt text above technically follows the first rule of alt text - be descriptive - but it's not being descriptive in the right way. Image via Winslow Townson Bad Alt Text alt="Baseball player hitting a ball at a baseball field" With the bad alt text (above) in mind, better alt text for this image might be: alt="Orange mural that says 'ship it' on a wall at HubSpot's Singapore office" 2. Worst still, if you stuff too many keywords, then you may incur a Google penalty. In fact, the alt text above makes it hard for Google to understand how the image relates to the rest of the webpage or article it's published on, preventing the image from ranking for the related longtail keywords that have higher levels of interest behind them.
Those keywords might be important to the publisher, but not to web crawlers. Using alt text to stuff keywords into fragmented sentences adds too much fluff to the image and not enough context. What's wrong with the line of alt text above? Too many references to HubSpot. Detailīad Alt Text alt="HubSpot office wall Singapore inbound marketing workplace murals orange walls ship it" 3 Image Alt Text Examples (the Good and the Bad) 1. Alt text can miss the mark in three different ways. Keep in mind, however, that this alt text rule can lose its value if your alt text doesn't also consider the image's context. The most important rule of alt text? Be descriptive and specific.
WRITING UNDER PICTURES IN WORD WRITER UPDATE
When you're ready, click Update from the toolbar at the top of your screen. Under the section labelled "Image Settings,"add the alt text in the empty field. In WordPress, clicking on an image will automatically open the Block tab in the sidebar. Here's what that alt tag might look like in an article's source code: Your alt text is then automatically written into the webpage's HTML source code, where you can edit the image's alt text further if your CMS doesn't have an easily editable alt text window. Here's what this image optimization window looks like in the CMS inside your HubSpot portal: In HubSpot, once you’ve clicked on an image and clicked the edit icon (which looks like a pencil), an image optimization pop-up box will appear. Let's walk through what the next steps are for CMS Hub and WordPress below. In most content management systems (CMSs), clicking on an image in the body of a blog post produces an image optimization or rich text module, where you can create and change the image's alt text. Whether or not you perform SEO for your business, optimizing your website's image alt text is your ticket to creating a better user experience for your visitors, no matter how they first found you. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.
Also called alt tags and alt descriptions, alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen.
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